B-Worms Bookstore Packaging


To begin the process of this project, a logotype for Busy Bee Grocery was created. After this development, icons were produced using the same color scheme and elements. These icons were utilized in Marvel App to develop a prototype app interface for Busy Bee Grocery.



Travel Coffee Mug Packaging

The travel coffee mug represented the "Engage" portion of the tagline. Its packaging included the thought bubble icon, as well as a definition of the word "engage" from the dictionary.The packaging wraps around the cup vertically. Slight changes were made to the packaging to achieve the final look. The main change is the way the product name is visually called out in the final product.

B-Worms Bookstore travel coffee mug initial and final packaging
From left to right: initial travel coffee mug packaging and final travel coffee mug packaging


Reading Bag Packaging

The reading bag represented the "Read" portion of the tagline. Its packaging included the book icon, as well as a definition of the word "read" from the dictionary.The packaging is designed to wrap around the opening of the bag. A small change that was made to the packaging is the highlighted call out of the product name. Another change is the way the bag is pictured in the photograph.

B-Worms Bookstore reading bag initial and final packaging
From left to right: initial reading bag packaging and final reading bag packaging


Headphones Packaging

The headphones represented the "Listen" portion of the tagline. Its packaging included the music note icon, as well as a definition of the word "listen" from the dictionary.The packaging goes on both sides of the spool that the headphones are wrapped around. A small change that was made to the packaging is the highlighted call out of the product name.

final B-Worms brochure upcoming events layout
From left to right: initial headphones packaging and final headphones packaging